Client Experience

Marketing: Developed copy and design elements to support existing communications channels with a new brochure, trade show materials and their 2011 annual report.

Branding: Developed brand platform and messaging strategy; refreshed logo and stationery; created new copy for website, prepared new brochure and trade show artwork.

Media Relations: Wrote and distributed press materials and content for website.

Research: Conducted phone interviews with key corporate clients to explore brand strengths and refine best path forward for business development.

Research: Studied and reported on online sustainability positioning for multiple companies serving the environmental consulting space.

Branding: Created a sub-brand, VOC BioTreat™; to help the company market a novel wastewater treatment program to their global refinery and chemical company clients; tracked all outbound communications to client, developed new tools as the project matures.

Media Relations: Supported public messaging for a global press conference through media training spokespeople, writing press materials and editing presentations related to the release of findings on a workplace safety report.

Writing: Edited and proofread proposal for client team.

Internal Communications: Created discussion guide for internal focus groups; developed an internal communications strategy around a new product launch; strategic counsel to human resources team on messaging structure.

Training: Facilitated Myers-Briggs Type Indicator® training and worked with all staff on exploring communication preferences and team-building skills as they evolve into a high-performing team.

Branding: Prepared 3D Branding strategy process for client that included employee research, customer research, secondary research and the development of a comprehensive brand platform for this company.

Creative: A new logo and brand standards guide will be developed with an entire stationery suite.

Marketing: Ongoing work will include a marketing plan, new website and launch of the refreshed brand.

Strategy: Hosted strategy session to explore intent and core elements of the brand positioning.

Creative: Refreshed logo and entire stationery suite.