Tag Cloud
Rx on What to Wear
Monday, 20 February 2012 21:41
Written by Kelly Ferrara
Published in Strategic Communication
How much money is spent on media training each year to make sure messages are delivered with intent, passion and clarity? I have no idea. How many times have you seen the message get distorted completely because of the messenger? This fun video reminds you of ways to keep your viewers focused on your message, and not end up distracted by the messenger.
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Rx on Branding Internally
Wednesday, 18 January 2012 00:00
Written by Kelly Ferrara
Published in Strategic Communication
Brand strategies start with a clear understanding of who your audiences are and what moves them. Be careful not to make the mistake of overlooking your internal audiences of employees, contractors, vendors, and suppliers.
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Rx on the ABC's of Strategic Communications
Thursday, 08 December 2011 00:00
Written by Kelly Ferrara
Published in Strategic Communication
SCRx Video Series - Introduction!
Tuesday, 15 November 2011 00:00
Written by Kelly Ferrara
Published in Strategic Communication
It’s been pretty quiet on my blog for a while – and it’s about to get noisier! Please click in and check out the intro to the new StratCommRx video blog series. More posts will follow – about twice a month. Enjoy, and let me know what you think!
Cheers,
Kelly
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Intent!
Wednesday, 27 October 2010 00:00
Written by Kelly Ferrara
Published in Professional Development
I spent this past weekend at Make An Impact LIVE with Dr. Mollie Marti and her team in Chicago. One of the many things I took notes on was her particular comment about “intent.” She described it as the one word to best describe the conference, and that she hoped…
Kitchen Sink Marketing
Saturday, 09 October 2010 00:00
Written by Kelly Ferrara
Published in Marketing
Let’s face it, marketing is challenging. Especially when you subscribe to Kitchen Sink Marketing. Kitchen Sink Marketing, to this writer, is the art of pushing everything you have to say about your product, service or company into every piece of marketing you produce. Is there someone who may see your…
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Be Curious
Wednesday, 31 March 2010 00:00
Written by Kelly Ferrara
Published in Professional Development
A long time ago in a galaxy that looks a lot like this one, I had an intern from Webster University ask me a question. “What does it take to be successful in this field?” It took me a minute, then the thought crystallized in my mind – and I…
Be Short and Belong
Tuesday, 16 March 2010 00:00
Written by Kelly Ferrara
Published in Marketing
William Shakespeare said it best – “Brevity is the soul of wit.” Say what you want to say and get on with it. “Be short and belong” is my 2010 way of endorsing brevity in the socialsphere. From my vantage point (17 years of experience as a professional communicator, 11…
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