StratcommRX, Strategic Communication for small and Large business
Strategy starts with why! Because in order to know your strategy you have to know why you are the best choice for your clients, why they should pay you more over your competitors and many more 'whys'

Strategy Starts with WHY?

There are a plethora of questions that need to be asked and answered when crafting a strategic communications plan. How will we communicate? Who needs to receive our message? What should we say? Where should our messages live? Are we talking to the right people? How can we find the people who need our service/product/message?

Each of these questions require an answer, yet they are all driven by first understanding the answer to: Why?

Why does your company exist?
Why should a client choose you?
Why are you different?
Why are you better?
Why are you worth paying more for?

Asking these questions allows you to know the answers to your coporate 'why' - clearing the path to conversations about other questions.

StratCommRx Video Blog Series

RX on Presentation Skills - New
Rx on What To Wear
Rx on Branding Internally
Rx on the ABCs of Strategic Communications
Welcome to our Video Blog Series!

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StratCommRx Blog

Rx on Branding Internally

Branding strategies tend to focus on external audience, here are our thoughts on one of your more important audiences for branding - your... Read More

Intent!

I spent this past weekend at Make An Impact LIVE with Dr. Mollie Marti and her team in Chicago. One of the many things I took... Read More

Kitchen Sink Marketing

Let’s face it, marketing is challenging. Especially when you subscribe to Kitchen Sink Marketing. Kitchen Sink Marketing, to... Read More

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